Loss Prevention Lure’s was created by Jesse Bedford. As a native angler out of San Diego California, he has earned his stripes over the past decade, fishing many local bodies of water such as; Lake Hodges, Sutherland, and Agua Hedionda Lagoon along with numerous nights rock and dock hopping for many inner harbor species. Out of necessity Jesse created Loss Prevention Lures in 2023 (formerly known as Barn Party Bait co) revolutionizing the swim jig.
Jesse is an avid custom lure maker with over a decade of experience and has set a new standard in the swim jig category. His baits feature; a hydrodynamic head shape, swing head, skirted collar, and integrated twist lock to help with plastic retention. Over the past 6 years of development this has led to the first truly Snag-Less Swim-Jig.
All Loss Prevention Lures are handcrafted here in the USA from start to finish. Designed with longevity and quality in mind, sacrificing nothing in the build process, to ensure 100% satisfaction for the customer. Although many in the industry charge a premium for items held at such a high quality standard, Jesse has yet again set the bar not only achieving quality, but quality at an affordable price.
“As a company our mission is to provide our customers with unmatched quality, value, and service.” - Jesse, founder of LPL.
With the ⅜ ounce swing-head currently out for sale, Jesse is furthering product development with a wide range of weight offerings set to release this year. He also has spinnerbaits in ¾ ounce with tandem willow leafs available now directly through his instagram page.